Your tour is published on Google – now make it work everywhere else. An embedded tour on your website’s contact page keeps visitors from bouncing to a competitor, and a tour tab on Facebook catches the audience that never opens Maps. Here is the step-by-step for both, plus the mistakes that break embeds.
Pillar: Google 360 cost and process. Prep: shoot-day checklist.
How do I add a 360 tour to my website?
Open your tour on Google Maps, click Share, choose “Embed a map”, copy the iframe code, and paste it into a Custom HTML block on your contact or location page (WordPress: add block, paste, publish). Set width to 100 percent and height around 450 pixels so it fills mobile screens. Place it beside your address, hours and WhatsApp button – the visitor deciding “should I visit” gets proof and contact in one screen. Test on your phone on mobile data; if it loads slowly, keep the embed below the first screen so it never blocks your call button.
How do I add the tour to my Facebook page?
On your Facebook business page, add a call-to-action button or pinned post linking the tour’s Maps URL (“Walk through our clinic before you visit”), and paste the tour link into your About section and appointment-tab description. Facebook does not allow direct 360 iframe tabs on all page types, so the pinned-post-plus-link pattern is the reliable route – one tap opens the tour in Maps or browser. Refresh the pinned post quarterly with a new still photo so it keeps surfacing.
What breaks tour embeds?
Pasting the share URL instead of the iframe code (shows a link, not a walkthrough), fixed pixel widths that overflow on phones, embedding the wrong location’s tour after a multi-branch shoot (verify the business name inside the embed), and deleting or merging the Maps listing later (embed dies silently – re-embed after any profile merge). Check embeds yearly as part of site maintenance – see maintenance plan.
FAQs
Does the embed slow my site? Slightly, which is why lazy-loading and below-the-fold placement matter. The conversion gain outweighs the milliseconds for location-decision pages.
Can I put the tour on Instagram? Not as a walkthrough – post a screen-recorded walkthrough clip as a reel with “link in bio” to the Maps tour instead.
Need help? Every DeskBees 360 package includes embed help – packages, contact.
Last updated: 20 September 2026.